Mr. Genuine Consulting and our expert lead generation division will tailor a program specifically to your organization, operational procedures, marketing agenda, and product offered. We will examine and review your current procedures, and provide you with a comprehensive plan of action that will have an immediate impact with your lead flow, and will lower your cost of marketing by several percentage points. Mr. Genuine Consulting's plan of action and specific time-frame for implementation will be efficient, and at an affordable cost for your organization. Due to its proven success, our neighborhood door-to-door canvassing program comes with our exclusive "return guarantee." This guarantee means that if the agreed-upon results have not been accomplished within thirty days after the end of our original service contract, then Mr. Genuine Consulting will return to your organization for same amount of time and perform our service again at no additional cost to you (except possibly travel expenses. Some limitations apply).
Here’s what our programs include:
Mr. Genuine Consulting offers established third-party lead generation, whether you need verified call center leads, neighborhood door-to-door canvas leads, or leads for buyer and seller real estate agents. When you outsource lead generation, you are able to focus on closing the sales! Call Ken, our development specialist, for more details.
The Challenge You Face
All sales organizations have a primary concern: whether the marketing department can bring in a sufficient number of appointments for the sales staff. This ratio is imperative for an organization's success and long-term growth. Whether you are in business-to-business sales, home improvements, insurance, mortgage, security alarms, or any related sales profession, the sales staff must have enough prospects to close consistent sales. All business owners and marketing managers know that the cost of generating leads is one of the most expensive areas of business: advertising in print, radio, online, etc. is more expensive than ever. The bottom line? Your cost per lead is higher than ever before. Many organizations accept a 15%-20% lead generation cost, but you don't have to. Mr. Genuine's team has an outstanding history of increasing lead flow AND reducing your current cost of marketing by several points. What does this mean for you? Keeping prices low, services more competitive, and profits increasing—in short, the stability of a healthy company.
History of Lead Generation Success
John R. Poole formed Mr. Genuine Consulting in 2017, after spending more than 22 years in the home improvement industry, with a primary focus on sales, marketing, and employee development. John spent over 20 years of that time as a Sales Manager, Co-Owner, and General Manager. He has planned and opened several successful new businesses in multiple states.
John's success running all phases of the home improvement industry began when he left the East Coast after sixteen years with one company, mostly as a Sales Manager and caretaker of multiple neighborhood canvass programs. John took advantage of an invitation to build a new window company alongside a current roofing business in Colorado. In September 2009, the middle of the great recession, John and his son started a canvass program for the new window company, and within the first eight days generated $65,000 in revenue, thereby setting the foundation for another successful sales office. In 2010, they were the #1 new dealer nationwide for that particular window manufacturer.
Fast forward to May 2011: John was visiting a friend in Tucson when he received a phone call from the local Renewal by Andersen franchise. He started there in June 2011 with 5 employees and 1.7 million in revenue, and left in February 2017 with over 110 employees and 16 million in revenue.
The neighborhood door-to-door canvassing program in Tucson was built around John's system, and produced 6.5 million in revenue in 2016. In addition, John successfully opened a satellite location in Yuma, Arizona, at the end of 2016, securing the booming business in the region. He built this new location entirely on collected canvas leads, and the branch is continuing to thrive and exceed expectations.
John and Ken are currently working with clients to develop systems for continuous growth. Will your organization be next on the Mr. Genuine list of success stories?